Laroi said that he often visits Playa Careyes, in the western state of Jalisco, where his girlfriend, TikToker Katarina Deme, has a residence. “We go there a lot to relax,” she said.
This weekend he will be one of the main artists at the Tecate Emblema festival in the capital, where he will share the stage with artists such as Gwen Stefani, Backstreet Boys, Little Simz, Diplo, Sech and Sebastián Yatra. But before that, he will have a solo concert at the Lunario of the National Auditorium.
“Everyone who talks to me about Mexico says it’s the best audience … so I’m really excited to see what it’s all about,” he said.
Laroi grew up listening to hip hop in Australia, but he is already more familiar with Latin music, especially since he gets to listen to it on his travels. Regarding a possible collaboration with Spanish-speaking artists, he said: “When I am at the festival I want to see them, to know what they are like.”
After collaborations with Justin Bieber and Miley Cyrus, as well as songs with more pop touches, Laroi has shown that his music can expand beyond urban genres.
“I just make music and what it is, it is. I never really get into anything trying to be a pop artist, or trying to be a hip hop artist… How people take it is up to them,” he said of his versatility.
His most recent release is the single “Thousand Miles”, in whose video his girlfriend acts while he plays angel and devil in a fight against himself in which evil seems more powerful. The song is about when he met Deme and the time he was trying to see if he was ready for a relationship.
“I tell her she should stay a thousand miles away so she doesn’t get hurt,” she said. “The video has an old good versus evil cartoon style to make it kind of funny.”
Like many in music, Laroi began as a teenager uploading his songs to the free platform SoundCloud, which has also produced artists such as Kehlani, Post Malone and the late Juice WRLD, who was his mentor. To others who want to start in art, he encourages them to express everything they want.
“Music has always been like therapy in a way. For me, it has been a way to say how I feel and say what I want without worrying. There are certain things you can say with music if you can’t say them in real life,” she said. “Many of the conversations or things that I had a hard time saying in real life, I put them in music.”
Laroi, whose real name is Charlton Howard, grew up in Sydney. His stage name is inspired by the word Kamilaroi, which designates one of the largest Australian indigenous peoples, whose territories extend from New South Wales to Queensland, as he has ancestors of the ethnic group. He has also been awarded Artist of the Year at Australia’s National Indigenous Music Awards.
“It’s a huge part of my life,” said the artist. “I always wanted to represent my people and my country … and make everyone proud.”