Lola Beltrán was born on March 7, 1932 and died on the 24th of the same month, in 1996. This text about her beginnings and my memories by her side is dedicated to her, her greatness as an artist and her great teachings as a human being.
She types on a black, mechanical, sturdy Olivetti in the dark office of the artistic director of XEW, Mr. Amado C. Guzmán, who less worried about the voices, required a secretary. However, she wrote by humming, as if from the artifact she could get notes instead of letters. It’s not a piano, Lucila, get to work and don’t waste time dreaming of singing, leave that to others, remember that it’s a difficult career, even more so for women.
However, she carries music in her skin, as Ricardo Rocha would say years later. The secretary sees the most outstanding artists of the time parade in those offices of City Hall 52: Miguel Aceves Mejía, Pedro Vargas, Agustín Lara, José Alfredo Jiménez, La Torcacita, The Águila sisters, Toña La Negra and some more; She is not intimidated, she continues humming, perhaps holding in her mind the image of Lucha Reyes whom she wants to emulate, but she realizes that her tone of voice is very different and that, for the moment, there is no one to guide her to educate her singing. However, when you knock on doors she manages to open them. Lucila Beltrán Ruiz managed to sneak through the large corridor that took her to the Green and Gold Studio, when La Torcacita, main voice of the program Así es mi Tierra, left the country invited to tour Central America. Don Amado, without placing much emphasis on the proposal, offered Eulalio Ferrer to listen to her secretary: “Look, Lalio, the girl has a good demeanor and likes to sing, give her a test.”
It is worth mentioning that the great voices of the ranchera song became known thanks to the program Así es mi Tierra, created by the unforgettable publicist Eulalio Ferrerwhom I was lucky enough to know and love, because we were neighbors during my childhood years. There will be another occasion to write something dedicated to the memories and experiences that united us to the Ferrer family. Today I only tell you that my godfather Lalio had a lot of influence on my professional training.
The musical director of the program was another endearing human being, the teacher Tata Nacho. Already in his nickname we can feel the voice of a loving and understanding father, composer of the theme that gave the broadcast its title. Urban life had not yet replaced the benefits of the countryside and the land that still gave off its maternal scent to shelter us, hopefully soon we will feel it again. There was an endearing and vintage flavor that could be felt through the sponsor that was Casa Madero. Every year it rewarded its artists and the delivery of those medals was carried out in its cellars in Parras, Coahuila. Luckily I still have some.
Eulalio said that it had been a great find, because that Sinaloan girl passed the test given by the teacher Fernández Esperón, better known as Tata Nacho, without problems; It was then that her artistic name was defined as Lola Beltrán. So many names that we are used to seeing on billboards, newspapers or screens, so many characters that for us were part of our family. Lola’s first recording was the song my father called “When Fate”:
“I’m not here to ask you for love, I don’t want your love anymore. If I loved you once in life, don’t say it again. Your friends told me that you are very lonely, that you curse your luck because you think a lot about me…”.
There is no doubt that he was brave. Hearing those verses in the voice of a woman in the 50s was not something common. Since I was a child I admired her and got to know her little by little. I was lucky that Lola was my first communion godmother and I still miss her a lot. I write these letters in the month that marks her birth and her departure.
I will never forget her laughter or her shrimp a la Lola, who taught us how to cook in Paris, France. Then it was Lola, the great one, I tell you that in the same way that she insisted on being a singer, she insisted on appearing at the Olimpia theater in that city, because she wanted to sing on the same stage where Edith Piaf obtained fame for forever.
“That is why I have come to laugh at your sorrow, I who had asked God to sink you more than me, God has given me that whim and I have come to see you sunken to make you in life as you did to me. to me…”.
Lola was great since she was little, that’s why she left great teachings in our hearts. Goodbye, godmother, your voice continues to resonate in this land, despite the enormous distance and these 26 years.