La Jornada – Restaurants will not transfer price increases in dishes: Canirac

Mexico City. Although the restaurant industry has observed that the price of meat and chicken – star ingredients for the dishes – has increased up to 100 percent, it ruled out that the costs of food and beverages prepared in the establishments are transferred.

During a conversation broadcast on the internet, Daniela Mijares, executive president of the National Chamber of the Restaurant and Seasoned Food Industry (Canirac), and Federico Martínez, president of the Mexican Flower Council, pointed out that with the sales reported by the 10th of May, they have almost returned to the pre-pandemic level after two years of health contingency.

Last March Germán González Bernal, leader of Canirac, commented to the day that if the high inflationary level continues, the restaurants would be forced to adjust the prices of the products they offer in the restaurants, but Mijares pointed out that the last resort of the restaurateurs will be to increase the prices of the dishes.

“In the basic basket products they are having a significant increase, meat and chicken, which is finally the most important raw material in restaurants, because they are the star in the dish, they are raw materials that have been having in some cases up to 100 percent. cent of inflation, so that is the biggest challenge we face,” he said.

“The last option we see is transferring the direct cost to the diners or lowering the quality of the supplies,” he replied before noting that they are creatively seeking to avoid the impact.

He noted that there are inputs that are more complex because they are specialized, as is the case of establishments that prepare imported products such as salmon or duck.

For his part, Martínez commented that it is not the first time that the inflationary level is high, so as in the past, the producers will focus on producing cheaper plants, since reducing costs is counterproductive in the products, since which are remarkable in plants and flowers.

He noted that in the case of the flower and ornamental plants sector, the logistics problem still remains, since freight rates have increased to 100 percent of their cost, especially in the case of imported products.

He noted that this situation, which began to be observed at the end of 2020 and has worsened as the months go by, has caused a shortage of flowers and plants, which is notorious in both supply and demand.

Recovery

Mijares commented to the day that the economic benefit reported by sales in the restaurant sector on May 10 was one thousand million 750 thousand pesos, a figure that represents 97.2 percent of what was obtained in 2019, prior to the pandemic.

He commented that it can be considered that sales have returned to the level prior to the contingency, because although they have not lowered their guard in terms of security, they already have the capacity to serve diners without so many restrictions.

He noted that despite the fact that the market is still compressed and the 120,000 establishments that had to close definitively due to the pandemic have not yet recovered, the average consumption ticket was 800 pesos.

Martínez commented that in the case of flowers and plants, the sector is seeing a recovery, since the economic benefit for Mother’s Day —the most important date for the sector— was 3 billion pesos.

He commented that these results occur after two years the marketing part was the most affected, since as producers they continued their work.

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