NBCUniversal International Networks & DTC present the ¨MÍRAME¨ campaign, starring acclaimed Mexican actress Kate del Castillo (La Reina del Sur, Ingobernable) as the spokeswoman for Universal +, the new package of premium channels with productions of the highest quality, without commercial breaks and under five different brands: Universal Premiere, Universal Cinema, Universal Comedy, Universal Crime and Universal Reality.
In the campaign, Kate del Castillo explains why to subscribe to Universal+ and what are the features that make this package of premium channels unique, while representing scenes from some of the great productions offered by Universal+ channels.
The campaign includes exciting action shots in which, for the first time, Kate del Castillo interacted with an actor on fire. The promos are already on the air on pay TV and in commercials in the most important cities in the region.
NBCUniversal’s choice of Kate Del Castillo as spokesperson is based on the fact that she represents the strength of Latina women, in addition to recognizing her successful career as an actress, producer and businesswoman and her unique connection with the audience profile of many of the series starring strong, determined and unique women that can only be seen on Universal +, such as ¨La Brea¨, ¨The Newsreader¨, ¨The Mindy Project¨, and the cult series, ¨30 Rock¨.
Universal+ is already available in the largest pay TV operators in the region. Among some of the great productions that the audience can find on the channels are:
GET TO KNOW THE UNIVERSAL+ ENTERTAINMENT UNIVERSE
NEW PREMIUM CHANNEL PACK
LINK TRAILER PREMIERE UNIVERSAL PREMIERE
The newest and most acclaimed series from the studios. New seasons of TV franchises and direct releases from the United States such as Dan Brown’s The Lost Symbol, La Brea, Coyote, Evil, The Newsreader, Cardinal, FBI, Monsterland, among many others.
LINK TRAILER UNIVERSAL CINEMA PREMIERES
Transport movie lovers to experience the biggest Hollywood blockbusters and award-winning movies from all genres like The Secret Life of Pets 2, Good Guys, How to Train Your Dragon 3, Downton Abbey, Mamma Mia! , among other.
LINK TRAILER PREMIERES UNIVERSAL CRIME
Dive into the world of laughter with the most iconic comedy franchises and the latest hilarious comedians in Odd Mom Out, The Odd Couple, Rutherford Falls, The Office, The Unicorn, and more.
LINK TRAILER PREMIERE UNIVERSAL COMEDY
Hundreds of hours of true crime content in various formats, from famous serial killers to unexpected and unlikely killers, you’ll find them in In Cold Blood, Deadly Cults, Buried in the Garden, License to Kill, Reason to Kill and more!
LINK TRAILER PREMIERES UNIVERSAL REALITY
The most outrageous and dramatic moments of reality TV are now under one roof. You can enjoy the Below Deck franchise, Juju Boot Camp, Cover War, Project Runway, Songland, Botched, among others.