Butter has always been a staple in the kitchen in Britain but as prices soared, butter quickly became a luxury item.
Now an unfavorable milestone has been passed, with a 150 gram block hitting store shelves priced at over £50.
It’s not some kind of everyday spread. Filled with Cinco Jotas Ibérico pork, carabineros shrimp, Pedro ximénez sherry and Spanish saffron, Sublime Butter’s No 78 sells in farm shops, delis and high-end butchers for £55 – or £105 when you buy it with its artisanal dish.
Chris Meyer, founder of Sublime Butter in Richmond, west London, has no doubt that the price tag will be a hard pill for many. Premium Butter is one of No. 1’s in the company’s Ridiculous range. The No. 55 lobster and lobster flavour, which retails at £38 or £95 with plate, was declared one of the world’s best foods last October.
But the recent falling price of butter reflects a broader trend affecting brands along the price spectrum.
The Office for National Statistics reported this week that butter and margarine prices were up an average of 34% year-on-year, one of the most significant increases in the CPI, after airfares (36%) and fuel oil (66%). ).
The soaring prices are the result of a series of blows to the butter business. There has been a slowdown in global milk production, with farmers blaming environmental regulations limiting herd sizes in Europe and New Zealand, while Australian producers are suffering from drought. Meanwhile, the war in Ukraine led to shortages of wheat and fertilizer and drove up energy costs.
Meyer, who gets his butter from a farm in Somerset and sells it to farm shops, butchers and delis, said that while he had been forced to increase his prices, movements in the broader market were actually making him more competitive.
Aldi recently started putting safety labels on the Lurpak, with a 1kg tub costing £9.35. Sublime’s Garlic & Herb Butter costs £4.35 for about 200g or £4.50 for one filled with truffle, Parmesan and black pepper.
“We’ve been able to contain our price hike relatively, and from our point of view, we’re a little less premium product than we were six months ago because if you look at the price of Lurpak and the supermarket brands, we’re actually on the one hand, we’re becoming more capable,” Meyer said. competitive from a pricing perspective, but the appetite for butchers, farm shops and premium independents is down because people want to save a few pounds.”
Meyer, who raised its prices by about 5% during the year, said he hoped the higher costs of imported goods would lead British consumers to look at locally produced products. “I try to look at it in a positive light,” he said.
For gourmets with cash, Ridiculous No. 78 is said to be “garnished with sharp pockets of Spanish Carabinero prawns;
The ingredients are then frosted with a festive sparkle of Pedro Ximenez sherry—reminiscent of dates and caramelized figs; With a pleasant aroma of coffee and tobacco. And for color and vibrancy, we have chosen to seal this divine connection with the finest saffron available to mankind.” Butter also won awards despite being officially launched only a few weeks ago.