- On the occasion of International Taco Day, Cerveza Victoria announced that it will launch a collection of non-fungible tokens called NFTacos.
- The brand created eight NFTs that represent the most iconic tacos in Mexico: pastor, suadero, carnitas, cochinita, asada, barbecue, governor and venison.
- Only eight people will be able to own the NFTacos, which can be redeemed for a year of free tacos.
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Non-fungible tokens (NFTs) have dominated much of the conversation around crypto assets, being used primarily in digital art but expanding into fields like comedy, video games, music, and now food; specifically, in tacos.
On the occasion of International Taco Day, Cerveza Victoria announced that it will launch an NFT collection of tacos called, appropriately, NFTacos. The objective of it is, according to Victoria, to immortalize the iconic Mexican dish.
The brand created eight NFTs that represent the most iconic tacos in Mexico: pastor, suadero, carnitas, cochinita, asada, barbecue, governor and venison. These can be exchanged for a year of free tacos by participating in a dynamic that the brand launched on its social networks; however, he did not specify which taquerias.
“This year we wanted to continue innovating and give a twist to the celebration of the taco to be able to go where we had never done before,” said Martín Raygoza, director of Cerveza Victoria at Grupo Modelo. “With this initiative, we celebrate something as Mexican as tacos from a digital level, a field that, without a doubt, we will continue exploring,” he added.
Those interested will be able to participate to win an NFTaco from March 31 to April 23, when the winners will be announced.
Although not NFTs, several fast food chains have announced plans to sell their products online.
McDonald’s said in February of this year that it will seek to open a restaurant in the metaverse that delivers food to homes in the real world; a month later, Wingstop filed for a multi-class trademark to sell chicken wings in this virtual world.
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