The objectives for the productive sector of the vine were highlighted, taking into account the reality of each province.
From the Park Hyatt Mendoza, the Argentine Wine Corporation (COVIAR) held a new edition of its annual breakfast, one of the most important events in viticulture, in which the results of the institutional management carried out throughout 2021 and the balance of the first year of implementation of the Strategic Wine Plan (PEVI) for 2030 was presented.
With a face-to-face format -although with reduced capacity due to health restrictions- and live broadcast, the COVIAR breakfast was held in the Hall of Mirrors of the Park Hyatt Mendoza, with the presence of more than 500 people, including national, provincial and municipal authorities, production ministers of the wine provinces, national legislators, representatives of academic entities, businessmen and professionals, members of the consular body and other key representatives for the wine industry.
In the case of the province of La Rioja, the participation was virtual, organized by the LA Rioja Viticultural Development Center and carried out by the Riojan Chamber of Agricultural Producers with the participation of authorities from local wine-growing entities, technicians and producers.
The 2022 edition of the meeting began with the projection of a video summary with the main actions carried out within the framework of the Strategic Wine Plan to 2030 to increase the volume and value of our exports, one year after the start of execution of the Plan.
Following this, a series of key agreements and conventions were signed for the national wine industry with a focus on exports, viticultural characterization, sustainability, water technology and wine tourism, among others. Then, it was time for the speech of the current president of COVIAR, José Alberto Zuccardi, who highlighted the achievements and results obtained during 2021, mainly those linked to the first year of implementation of PEVI 203.
Production and Consumption
He also pointed out the importance of maintaining the balance achieved between production and consumption, as a fundamental basis for profitability and an adequate distribution of income within the production chain, which implies keeping existing tools in force, such as the interprovincial diversification agreement and the policies carried out by the provincial governments.
The Minister of Agriculture, Livestock and Fisheries, Julián Domínguez, who initially stressed that the wine liturgy has the sacredness of reunion.
Finally, the governor of Mendoza, Rodolfo Suárez, pointed out that exports are a priority due to their positive impact on the economic system and viticulture.