Monday 2 May 2022
The agricultural cooperative is a year of great news OrtoRomiwhich is ready to present the brand new “Lunch break”, With new graphics, a new format and two new tasty references!
Colorful, current, inviting, the new graphics combined with the original square format significantly increase the shelf impact; the square format will allow a clear distinction on the shelf, favoring the recognition of the OrtoRomi brand.
The transparent side areas will keep the visibility of the ingredients, maximizing the palatability of the product.
The package is in Pet 1, with l80% recycled plastic and 100% recyclable: the label on the front enhances the eco-compatibility of the product, responding to the growing needs of consumers who are increasingly attentive to the issue of environmental protection.
The assortment is also renewed: the rustica Alpinewith speck and Grana Padano Dop and the elegant Whitewith chicken, croutons and yoghurt sauce, are added to the existing assortment which includes the Capresewith mozzarella and cherry tomatoes, the Greek with feta cheese and olives, la Mediterranean with corn and olives,Oliviawith tuna and olives, the Poker with mixed vegetables and the Richwith walnuts and Grana Padano Dop An offer ready to satisfy different tastes and needs, thanks to the delicious combinations.
Prepared with first choice vegetables, from a short and controlled supply chain, carefully picked and washed and selected and high quality ingredients, complete with dressing and fork, represent a valid solution, ready for consumption, for a balanced and light meal that meets the satisfaction of those seeking well-being at the table; at home, in the office, at school, at the park, on vacation and in all situations outside the home.
“We don’t call it a simple graphic restyling – he declares Martina Boromello, OrtoRomi marketing and communication manager – the new Lunch Break line is the result of an in-depth market analysis and with this new unpublished format, we want to speak even more effectively and immediately to today’s consumer. As always, we aim at the quality of our products, which in this case is expressed at 360 °, in the ingredients chosen and in the packaging created “.
“It was a particularly exciting challenge for us to design and develop packaging with an extremely innovative format for the ready salad sector together with OrtoRomi. The particular choice of materials expresses our strong orientation towards environmental sustainability that we pursue in the development of the packaging ”he declares Roberto Grandi, product manager and head of the sprint department of Ilip.
The launch will be supported by a dedicated campaign as part of the global campaign “OrtoRomi, my choice of wellbeing” with the champion Federica Pellegriniwhich will be deployed on radio, social media, print, digital media and the point of sale.
With this important novelty, the complete restyling process of the packs of the range undertaken by OrtoRomi continues.
Focus on product news
The new appetizing mix combines the freshness of rocket, the crunchiness of red radicchio with the delicious flavor of speck and flakes of Grana Padano Dop For a salad with a rustic personality, designed for those who love strong flavors. Complete with dressing (salt, 100% Italian extra virgin olive oil and balsamic vinegar of Modena IGP) and compostable fork in Cpla. Packaged in a 125 g square tub, in Pet1 (80% recycled plastic, 100% recyclable).
The new mix combines the freshest vegetables (green lettuce, red lettuce, rocket and baby spinach) with frays of soft roasted chicken breast and crispy golden croutons. Comprehends
a delicious yogurt sauce to flavor it all. For an elegant salad, designed for those who appreciate delicate flavors. Packaged in a 135 g square tray, in Pet 1 (80% recycled plastic, 100% recyclable), including compostable Cpla fork.
Source: OrtoRomi press office