Argentine viticulture takes stock and sets the agenda at the COVIAR breakfast

By agrosite. 04/03/2022 | 11:03

As usual, and after a key first year of management for the next decade, after the presentation of the update of the Strategic Wine Plan (PEVI) to 2030, the Argentine Wine Corporation (COVIAR) will carry out next Saturday, March 5, a new edition of its annual breakfast, within the framework of the 2022 harvest calendar.

Although with reduced capacity due to health restrictions, this year the event will again be held in person at the Park Hyatt Mendoza hotel and will have the participation of national authorities, national, provincial and municipal officials, along with businessmen, leaders and key actors for the Argentine viticulture.

With the governor of Mendoza, Rodolfo Suarez, and the president of COVIAR, Jos Alberto Zuccardi, as hosts, the visit to Mendoza is expected from the Minister of Agriculture, Livestock and Fisheries, Julin Domnguez, his counterpart for Productive Development, Matas Kulfas, the Secretary of Tourism Promotion of the Nation, Yanina Martínez, provincial governors, national leaders, legislators and businessmen.

The event, which will also be broadcast live on the COVIAR YouTube channel and can be followed on social networks with the hashtag #DesayunoCOVIAR, will focus on the balance and the achievements achieved after the first year of implementation of the update of the Strategic Winemaking Plan. (PEVI) to 2030, a continuation of the work that began in 2004 with the unanimous approval of National Law 25,849 and the implementation of the PEVI to 2020, which includes new contributions in the vision, mission, axes and strategic objectives for development of the next ten years, of an activity present today in 18 provinces of the country.

Among the main management advances that will be presented at the breakfast, will be those linked to the central axes of the Plan, with regard to Foreign Market, Domestic Market, Wine Tourism, Primary Production and Sustainability.

For example, regarding the external market, it is worth noting that Argentina reached its highest value in history for exports of fractionated wines with US$888.5 million and US$1,006 million in exports between fractionated wines, bulk and must. In addition, COVIAR created the executing unit for SME Exporters and from there, together with the Federal Investment Council (CFI), in alliance with the provincial governments, various free training sessions were held for SME wineries throughout the country. In addition to this, it was possible to eliminate export duties for all SME wineries that export up to US$500,000 per year, benefiting 364 exporters who represent 80% of the total; and a halving for those selling up to $1 million per year, easing the burden on another 26 establishments.

Likewise, the internal market also obtained its advances, considering that 71% of all the wine produced in the country was sold and consumed internally.

Wine tourism was no exception, since in 2021, and after the harsh impact of the COVID crisis, COVIAR became a member of the World Wine Tourism Organization, in addition to working in partnership with INPROTUR and the University of Buenos Aires at the Wine Tourism Economic Observatory. And along the same lines, the “Argentina Tierra de Vinos” Marketing Plan was updated for the domestic market and to meet post-pandemic demand, and the International Marketing Plan for Wine Tourism from Argentina was launched for the world.

Finally, in terms of primary production and sustainability, progress was also varied. From the signing of agreements to promote efficiency in irrigation and intra-farm water use, the launch of a technical advice application on Good Agricultural Practices (GAPs) for the benefit of all fruit and vegetable production in the country, to the promotion of investment , training, incorporation of technology, working capital and production efficiency, and the launch, together with the Federal Investment Council, of the “Bootcamp Sustainable Route” program, which made it possible to work with three groups of 23 producers and winemakers to apply the COVIAR Sustainability Guide. In addition, financing was obtained for $8.83 million from the CFI to carry out characterization studies of the entire wine-growing territory of Argentina and the endorsement and prioritization was achieved before the Inter-American Development Bank to carry out PROVIAR II, with an estimated financing of $40 million.

Like every year, the #BreakfastCOVIAR will also be the opportunity to formalize a series of agreements and actions of great scope and impact for Argentine viticulture, which will take place throughout 2022.