Anecoop adapted its packaging to the circular economy and encouraged continuous innovation


The agri-food cooperative has participated in a new breakfast of the Packaging and Packaging Innovation Cluster

Intercompany Drafting03/30/2022

Anecoop, a specialist in the marketing of fruit and vegetables, which has 70 member entities and more than 23,000 farmer members, has transferred its challenges and packaging strategies to achieve the objectives of the 2030 agenda in a new edition of the Breakfasts of the Cluster of Innovation in Packing and Packaging, which has taken place on this occasion at the headquarters of the ESIC Business & Marketing School in Valencia. This new Cluster Breakfast has been financed by the Ministry of Sustainable Economy, Productive Sectors, Commerce and Labor of the Generalitat Valenciana.

The company Tiba, from the Romeu logistics group, and the ESIC Business & Marketing School have also outlined their challenges at the event, detailing how they can help develop the sector.

In the first place, José Adolfo Balaguer, executive of Relations, Purchasing, Communications and Infrastructures at Anecoop, has detailed the great challenges of the agri-food cooperative in packaging, which should be governed by the principles of reduction, reuse and recycling, which is sustainable while attractive to the consumer, as well as innovative. Balaguer believes that producers should rethink their packaging at least every five years, since it is an area that requires constant renewal.

For his part, Miguel Lázaro, executive of the Packaging Materials Unit at Anecoop, has put on the table the legislative challenges that this cooperative company has to face in different countries. Since 2018 we have collaborated with different suppliers to take advantage of all the novelties that were appearing on the market, such as introducing baskets made of cardboard, wood, molded cellulose and plastics such as r-pet, or the reduction of gauges in films. But the appearance of new different laws by country makes this task difficult.

At this point, he has given examples such as that of Belgium, which has established that the labels attached to the fruit must be home compostable (for home), something that does not exist today, although it has allowed this 2022 that they be industrial compostable. In the case of Italy, the imposition is on the marking of products, describing whether they are separable or not, and what type of material is used, seeking to inform and instruct the consumer.

In France it is where more barriers are being found, with the AGEC law to promote the circularity of materials. In this sense, they prohibit products weighing one and a half kilos and below from having some plastic, clearly defining what is considered natural polymer or chemical modification. For this reason, he explained, PLA (cellulose acetate) is excluded, since it is considered chemically modified and cannot be used. And in the case of labels there is an impossibility of complying with the law, in the absence of authorized OK Compost home adhesives, he concluded. The implementation of the AGEC law has been delayed, so its entry into force is scheduled for early July 2022.

Packaging for the last mile

The company Tiba, part of Romeu, an expert company in international transport, also took part in this breakfast. First, Lola Ruiz, global business unit manager of Contract Logistics in Tiba, has assured that they are experiencing growth due to the e-commerce boom.

At this point, he added that consumers are willing to pay an additional price if the packaging is guaranteed to have a lower environmental impact, in addition to the fact that we seek to offer our customers a waw experience with the packaging.

To detail the logistics firm’s challenge, Alejandra Gimnez, digital transformation product manager at Romeu, has intervened, who has assured that they are looking for a secondary packaging for e-commerce deliveries that is ecological, customizable and versatile, reusable, and above all innovative.

We seek to customize the packaging of each client, add technologies so that from our own warehouse we can do it, and even that it be a packaging in which the consumer can give it a second use, the objective is to be very sustainable, since we want to give that added value To our client.

An up-to-date sector in all trends

For his part, Ángel Garrigs, Director of Admissions and Marketing at ESIC Business & Marketing School, a leading business school in business training, marketing and digital economy in Spain, has announced the renewal of the collaboration agreement with the Cluster, by which both Entities will continue to cooperate in the improvement and development of associated companies and their professionals.

We train in all areas of knowledge that the container and packaging sector may require, and we are the only educational institution that has so many offices in the country to reach a broader business fabric and with a group of powerful professors, with campuses also in Brazil and in Medellin, he explained.

Among other programs. has highlighted several postgraduate courses, relatively short courses between 4 and 6 months, executive, Friday afternoon and Saturday morning to be able to combine it, very practical and vertical, in Digital Marketing, Big Data and Sales Management, the latter with more than 200 editions . He has also highlighted the specialized courses, customized training within the company, as well as an Executive MBA, which launches an extraordinary call in April so that companies can make use of this type of training for middle managers or managers that we want to promote.

Lastly, he highlighted that ESIC has the AMBA accreditation, which only 2% of the world’s business schools have, which accredits the MBA, he has concluded.

Related companies or entities

Cluster Association of Innovation in Packing and Packaging of the Valencian Community